Diary of a start-up #2 – take advantage of your age
Welcome back to my ‘Diary of a start-up’ series.
Today I am going to remind you how important it is to take advantage of your age. It is very exciting to be a young entrepreneur, and trust me when I say that a lot of people are just as excited about it as you. Society is becoming more accustomed to young entrepreneurs and are willing to embrace and support them.
This is something I learnt when I started my web design business. We were definitely ahead of our time in the sense of being young entrepreneurs, and encountered a bit of resistance, but overall we were able to take advantage of our age. You will always get the people who do not trust you, or don’t believe in you, but this is a perfect opportunity to prove them wrong and show that you mean business. Show them that your entrepreneurial flair won’t stop at anything. I found this to be a really positive beneficial attitude to have.
In my experience, I found that most people are really energized when they encounter young entrepreneurs and often want to deal with you to see what you have and can offer. This is really great, so make sure that you don’t disappoint.
Take advantage of your age to get in the media. As they say, all publicity is good publicity, and using your age to create media hype and a story can do wonders for your business. New reporters love nothing more than to showcase the work and enthusiasm of a young entrepreneur, so get out there and in the spotlight.
In summary, take advantage of your age because:
- People love dealing with young entrepreneurs
- Your age is a great story to get you publicity
These are two really simple points, but nonetheless important in generating strong business and making the most of being a young entrepreneur.
Read my previous post, ‘Diary of a start-up #1’.
Keep your eye out for future ‘Diary of a start-up’ posts. Make sure you don’t miss them by subscribing to my blog.
November 20th, 2007 at 8:22 am
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